Resume’

Education
Master of Statistics
North Carolina State University

Online Program, in progress. Expected Graduation May 2018

May 2015

BA Mathematical Sciences
University of Illinois at Springfield

Graduated Magna Cum Laude, GPA 3.8/4.0
Minor in Philosophy

Technology Proficiencies
Programming
R, SAS, Python, SQLite, Visual Basic
Software
Tableau, Git, Microsoft Office Suite
Professional Development

2016

Data Science Specialization
Johns Hopkins University on Coursera

2009

Presenting Data and Information
Edward Tufte Seminar

2007

Seven Habits of Highly Effective People
Work Experience

2015 to Present

Nielsen Media Research
Local Policy Guidelines Committee

• Selected by Nielsen as a subject matter expert
• Provide guidance and advice in determining policies and procedures related to the local television industry.
• Provide consultation to Nielsen’s Data Science team about practical impact of methodological changes on client TV Stations.

1999 - Present

Capitol Broadcasting Company
Research Director, FOX 50

• Collaborated as a key team member in developing new non-traditional advertising campaigns, including “Get Real, Get Tested” which is credited for a 73% increase in the number of HIV tests performed in the state laboratory.
• Provide training to Account Executives accessing and using market research materials, and on use of sales-specific software.
• Applied data mining techniques to develop prospect lists for the advertising sales team.
• Analyzed ratings data and created projections of future ratings and revenue for the station’s programming department.
• Consulted directly with clients to establish the most effective advertising campaign for their budget.
• Developed quantitative and qualitative analyses, actionable recommendations and presentations to best position FOX 50 as a preferred station for client’s advertising.
• Communicated complex statistical data in a form that was easily understandable by the local sales team and local advertisers.

1996 - 1999

WNOL TV
Research Analyst

• Provided staff with quantitative and qualitative analyses for sales and programming.
• Created PowerPoint presentations and sales one-sheets.

1990-1996

Tulane University School of Medicine
Data Manager

• Developed database programs for the OB/GYN Residency program.
• Maintained database and produced reports to support the accreditation of the program with the American Congress of Obstetrics and Gynecology.
• Searched literature and databases for prior research in support of faculty research projects.